Storytelling

Storytelling has become massively popular. The personal memoir has become a massively populare genre – businessese must have a story to tell, even my pool can tell a story.

Showing the cycles of seasonal life, the pool has its own arc; a lovely morning opens the day, full of bright Italian sun, then a dramatic evening finishes it off. Autumn rolls in along with the moody fog that helps make Piemontese wine so fine, then its time to cover it up as outdoor pursuits shut down and winter dictates its time to start an indoor lifestyle all over again.

But why has storytelling become so compelling on platforms like say, Instagram? Perhaps it’s because there doesn’t appear one truth anymore -instead, there are so many; everyone seems to have their own film playing out in their head.

I remember when we used to think one mainstream culture ruled us all and yet what are we but an ever expanding group of sub groups. Exapnding in the mind, through our machines, it’s all a trip and an odyssey for many, including me.

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